Scenario Planning & Optimization

AI-driven annual planning & ongoing trade spend optimization to maximize profit

PROMO ROI

  • By-event promotional effectiveness
  • Easy quarterly review with minimal inputs
  • Facilitates trade spend shifts & optimization

FISH POND

  • Find opportunities to grow revenue and profit
  • Snapshot of all promos by product / account 
  • Improve contingency planning

PROMO RANK

  • Stack-rank all promotions
  • Evaluate trade spend reduction / reallocation
  • Drives ongoing investment reviews

CATEGORY OPTIMIZER

  • AI-driven price optimization
  • Simulate frequency changes
  • Maximize sales & profit for entire category

RETAILER VIEW

  • Improve customer collaboration
  • Basis for Joint-Business-Planning
  • Find win-win opportunities

Weekly Planner

  • Weekly calendarization of annual plan 
  • Optimize spacing of promotions
  • Holistic view of all products & category

PROMO ROI

FISHPOND

  • By-event promotional effectiveness
  • Easy quarterly review with minimal inputs
  • Facilitates trade spend shifts & optimization
  • Find opportunities to grow revenue and profit
  • Snapshot of all promos by product / account 
  • Improve contingency planning

PROMO RANK

CATEGORY OPTIMIZER

  • Stack-rank all promotions 
  • Evaluate trade spend reduction / reallocation
  • Drives ongoing investment reviews
  • AI-driven price optimization
  • Simulate frequency changes
  • Maximize sales & profit for entire category

RETAILER VIEW

Weekly Planner

  • Improve customer collaboration
  • Basis for Joint-Business-Planning
  • Find win-win opportunities
  • Weekly calendarization of annual plan 
  • Optimize spacing of promotions
  • Holistic view of all products & category

CONTACT US TO PROVIDE YOU WITH THE BEST REVENUE MANAGEMENT SOLUTION FOR YOUR BUSINESS