The Promotion Optimization Institute (POI) continues to focus on improving the Holistic Enterprise Planning process centered around the trade promotion process. With the shifting CPG landscape there will be no new normal. The good news is that our world is innovating fast. We use new technological advances every day to make life simpler and, at times, easier.
The full report is available for download from the POI membership pages, or contact the POI Institute at: email@example.com
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