The Promotion Optimization Institute (POI) continues to focus on improving the Holistic Enterprise Planning process centered around the trade promotion process. With the shifting CPG landscape there will be no new normal. The good news is that our world is innovating fast. We use new technological advances every day to make life simpler and, at times, easier.
CPG organizations that are successful have developed strong RGM strategies. Learn about the myths that surround RGM, what works and what does not.
Learn about Revenue Management and utilizing technology in a new way. What is the optimal strategy, what are the potential barriers and what is the Play Book. What should the yearly planning cycle look like.
Pricing challenges that Maple Leaf has faced. Learn about Maple Leaf’s journey in establishing a world class revenue management capability. Understanding the pain point and the process.