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Price & Promo Market Dynamics 2017-06-30T11:41:48+00:00

Our Integrated Suite of pricing & promotional tools will provide visibility on the dynamics occurring within the marketplace.

  • Effect of past pricing strategies

  • Base & promotional performance

  • Promo effectiveness

  • Pricing “ladders”

  • Dependence on discounting

  • Out-of-bounds visibility

  • Price drivers of consumption

  • Regular, in-store and flyer pricing impact

  • Execution of strategy across customers

  • Highlight competitive gaps

  • Correlation of performance to gaps

  • Influencers of performance

  • Visualization of weekly sales

  • Price & promo overlaps & effectiveness

  • Impact of price points over time

  • ROI of promotional investment by event

  • Easy quarterly review with minimal inputs

  • Facilitates trade spend shifts & optimization