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Predictive Capabilities 2017-06-20T16:38:00+00:00

Leverage the power of Price Elasticity to predict how a price change impacts all products across regions & banners

  • Impact of regular price changes on sales

  • Brand & pack price sensitivity

  • Impact of promo price on sales

  • Depth-of-discount modelling

  • Promotional “multipliers”

  • Identify promotional vehicles that outperform expectations

  • Assess loyalty programs, in-store pricing, multi-buys & thresholds

  • Optimize promotional spend

  • Elasticity vs. profit mapping

  • Pricing power vs. volume “bets”

  • Accretive profit approach to planning