LEADERSHIP TEAM2017-06-20T14:12:21+00:00



David co-founded Cornerstone Capabilities in 2014. As Head of Business Development, his passion and focus is to help CPG companies improve their pricing & promotional capabilities, build confidence in their decision-making, improve collaboration with business partners, and ultimately grow their profits.

Prior to founding Cornerstone, David was VP Retail Sales at PepsiCo Beverages – Canada. During a 14 year career at PepsiCo, he developed numerous Annual Operating Plans, built strong retail partnerships, and developed an exceptional analytically-driven sales team.  David also spent 5 years at ACNielsen, where as an Account Director he managed Tier 1 manufacturers & retailers.

David holds an MBA from the Schulich School of Business and BSc from the University of Toronto. He and his family live in Richmond Hill, Ontario.



Over his 20 year career in consumer packaged goods, Rob has become a thought-leader in the areas of advanced analytics, market research, and pricing & promotional strategy setting. His ability to turn data into insights, and ultimately profit growth, has been widely recognized.

Prior to co-founding Cornerstone Capabilities, Rob led both the Revenue Management & Category Management teams within PepsiCo Canada. He was instrumental in launching new thinking around winning price/pack architecture & strategies. During Rob’s 16 year career with the Nielsen Company, he led the analytic practice, as Vice President, in both Toronto and in Chicago.

Rob holds an Honours Degree in Business Administration from Brock University, and he and his family reside in Grimsby, Ontario.



Stephen offers a proven track record of over 20-years of creating world class products. With a clear focus on the end customer, the user experience and rapid agile product development, Stephen has continually delighted customers and exceeded their expectations.

Prior to co-founding Cornerstone Capabilities, Stephen held VP-level leadership positions in Product Management and Development with Redknee Solutions, Subex Limited, and Syndesis Limited. In these positions, Stephen was instrumental in developing & evolving strategic cloud-based software that was intuitive, visual & user-friendly.

Stephen has earned a BASc in Electrical Engineering from the University of Waterloo, and he and his family reside in Aurora, Ontario.