The 5 Key Product Pricing Strategy Lessons You’re Probably Not Following

By |2017-06-13T17:03:42+00:00May 31st, 2017|Categories: CPG|

Setting and executing a product pricing strategy can be an intimidating exercise. However, it does not have to be. There are 5 simple lessons that allow ALL companies to build pricing capabilities and know-how. Lesson #1 – You Need To Get Off The Discounting Drug Develop visibility and a clear understanding of what different promotional depths [...]

What You Must Know About Pricing Elasticity And The Danger It May Bring

By |2017-06-13T17:02:24+00:00May 31st, 2017|Categories: CPG|

Price elasticity is an incredibly powerful tool. However, it should come with a “User Beware!” warning label. There are numerous factors that impact business performance. These include category trends marketing programs competitive activity cost of raw materials and much more However, none of these determinants impact a company’s bottom-line to the extent that pricing does. Elasticity [...]

How You Can Establish a Pricing Culture in Your Organization

By |2017-06-13T17:01:51+00:00May 31st, 2017|Categories: CPG|

Establishing a pricing culture excellence within an organization does not have to be highly complex or intimidating, but it does require discipline and the commitment of multiple individuals carrying out a few co-ordinated activities. If you think your organization is willing to move beyond its current “comfort zone” and adopt some new tools, analytics, and processes [...]