About Rob Schram

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So far Rob Schram has created 2 blog entries.

What You Must Know About Pricing Elasticity And The Danger It May Bring

By |2017-06-13T17:02:24+00:00May 31st, 2017|Categories: CPG|

Price elasticity is an incredibly powerful tool. However, it should come with a “User Beware!” warning label. There are numerous factors that impact business performance. These include category trends marketing programs competitive activity cost of raw materials and much more However, none of these determinants impact a company’s bottom-line to the extent that pricing does. Elasticity [...]