About David Zur

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So far David Zur has created 2 blog entries.

The 5 Key Product Pricing Strategy Lessons You’re Probably Not Following

By |2017-06-13T17:03:42+00:00May 31st, 2017|Categories: CPG|

Setting and executing a product pricing strategy can be an intimidating exercise. However, it does not have to be. There are 5 simple lessons that allow ALL companies to build pricing capabilities and know-how. Lesson #1 – You Need To Get Off The Discounting Drug Develop visibility and a clear understanding of what different promotional depths [...]

How You Can Establish a Pricing Culture in Your Organization

By |2017-06-13T17:01:51+00:00May 31st, 2017|Categories: CPG|

Establishing a pricing culture excellence within an organization does not have to be highly complex or intimidating, but it does require discipline and the commitment of multiple individuals carrying out a few co-ordinated activities. If you think your organization is willing to move beyond its current “comfort zone” and adopt some new tools, analytics, and processes [...]